Watch Salt Sugar Fat: Author Michael Moss on America's Processed F on PBS. See more from MetroFocus.
Salt Sugar Fat: How the Food Giants Hooked Us on Deadly Junk
Food giants have used food science to train Americans for a lifetime of extra calories, pounds and health risks. And you wonder why your butt is so BIG!
Did you know these Big Corporations rely on three chief ingredients, and they’re as tasty to the palate as they’re pleasingly cheap to the corporate bottom line: salt, sugar, and fat. When served separately and in moderation, none of them is harmful. The difficulty, for health-conscious consumers, arises from the industry practice of heaping on copious amounts in felicitous combinations designed to reach what’s known in the business as the bliss point. According to a food psychologist quoted by Moss, the bliss point is the “optimum concentration at which the sensory pleasure is maximal. . . . [It] dictates that we eat and drink more than we realize.”
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